Cartoon face of fatty foods draws call for federal ban

By Deborah Gough
Updated January 15 2013 - 5:08pm, first published December 26 2012 - 9:23am
Huge battle ... cartoon characters are being used to hook children into buying junk food.
Huge battle ... cartoon characters are being used to hook children into buying junk food.

Cartoon characters like the Paddle Pop Lion and Freddo Frog are being used increasingly across media platforms to lure children to unhealthy foods and should be banned, a health organisation has said.

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