Up-to-date databases the key to list marketing

By Alexandra Cain
Updated April 4 2013 - 12:13pm, first published 11:23am
Email marketing can be a powerful tool Photo: act\aurora.daniels
Email marketing can be a powerful tool Photo: act\aurora.daniels

List marketing – sending promotional messages to a large list of contacts – has a notoriously low success rate. Research conducted in 2012 by marketing firm Responsys found just over 22 per cent of email marketing messages are opened.

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