Starbucks will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company says.
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The company will "have discussions internally and with media partners and civil rights organisations to stop the spread of hate speech", it said in a statement on Sunday.
Starbucks' social media pause will not include YouTube, which is owned by Alphabet's Google, a CNBC report said.
The coffee company will continue to post on social media without paid promotion.
Starbucks also said that although it is pausing advertising, it is not joining the Stop Hate For Profit boycott campaign, which kicked off earlier this month.
More than 160 companies, including Verizon and Unilever, signed on to stop buying ads on Facebook, the world's largest social media platform.
Australian Associated Press
