Dinner's in a minute ...

By Jane Holroyd
Updated February 14 2013 - 4:13pm, first published November 13 2012 - 3:00am

When it comes to modern cookbooks, one thing is clear: fast sells. The irrepressible Jamie Oliver may not be everyone's cup of tea, but he and his marketing team are doing something right. Jamie's 30 Minute Meals was not just the top-selling cookbook in Australia last year, but also the top-selling book. More than 220,000 copies made their way into Australian kitchens. This year's release, Jamie's 15 Minute Meals (the title alone might be enough to make you feel exhausted), is expected to give its older, slower sibling a run for its money.

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